Services

Public Relations & Events

Vigneto in Italian means an area cultivated with vines. Whether you need communications help for a small project or on an ongoing basis, Vigneto Communications can work with you. Just as the word Vigneto does not define the area and size of the vineyard, our services are flexible and tailored to fit your needs, whether they are small or large, short or long-term, static or changing. We speak your language, be it the language of food and wine or a foreign language.

Media Relations:

  • Develop press materials
  • Targeted media lists
  • Press Releases
  • White Papers
  • Press interviews (organization, follow-up)
  • Sampling programs
  • Media training for interviews, press conferences
  • Organize incoming press trips
  • Maintenance of Facebook and Twitter sites
  • Social media campaigns

Writing:

  • Articles
  • Newsletters
  • Speeches
  • Blogs
  • Marketing and communications materials
  • Website content management

Event Coordination

  • Organize and orchestrate large or small events for press & trade, consumers
  • Master classes for press
  • Corporate wine events
  • New product launches
  • Private Tastings

Trade Relations & Sales/Management Support

The US market is a very competitive one and Vigneto Communications can help you get into the market and support you once you are here. We work closely with importers, retailers and restaurants to ensure that your product doesn’t get lost in this crowded marketplace.

Trade Relations:

  • Brand Ambassador
  • Importer introductions
  • Sales leads
  • Educational workshops with trade
  • Buyer trips
  • Master classes for trade

Sales & Management Support:

  • Staff training on existing brands, new brands
  • Support to sales/brand manager at wine dinners/on and off-premise visits
  • In-store retail tastings
  • Trade fairs
  • Development of POS materials
  • Logistics through partners on wine storage for major events, Cola Waivers and FDA labels.

Strategic Marketing & Communications

Welcome to Vigneto Communications, a boutique strategic communications, marketing, and public relations consulting firm. At Vigneto Communications, we know that every successful company puts a lot of effort and time into managing their brand. Often in the wine and food business that brand is tied to the owners’ name and is therefore an even more precious asset. We want to work with you to protect and enhance your reputation.

At Vigneto, we create successful strategic communications plans which focus on brand awareness with specific target audiences. We chose the right media and the right venues and create the right events and sponsorship opportunities for your target, making sure that they match your goals and aspirations and are also well suited to your unique financial possibilities. We want to be partners with our clients and hopefully one day count you among our friends. Our client base is small and specialized and we like it that way.

  • Strategic Communications Plans
  • Positioning Papers
  • Branding: creation or brand overhaul, guidelines
  • National advertising campaigns
  • Media buying and negotiating with vendors
  • Special promotional activities
  • Sponsorship Opportunities